May 01, 2008

Schmoozefest '08

The advertising industry is having its annual schmoozefest this week at the the AAAA's 2008 Leadership Conference in Laguna Niguel, CA.

Every self-important, overfed agency grandee will be there. There'll be lots of inane speeches about how advertising needs to embrace the future and how digital is changing everything (golly!)

I once went to one of these things and felt like killing myself.

There is an upside though. If you run an independent shop you get a first-hand look at what a pack of zeros these global ad tycoons are.

It gives you new respect for the term "empty suit" and new disdain for the term "publicly traded."

No comments: